“Sports fans show their fandom in so many different ways, and collecting is such an intrinsic part of it,” said Dave Feldman, SVP Marketing at Dapper Labs. These exclusive collections can kickstart Dapper work with the NFL while giving them some leeway to better understand the audience and potentially make any adjustments to the main product before the start of the season. The upcoming NFL season will only start in September. This playoff and Super Bowl launch looks like a preview of the platform for NFL fans. Fans can then collect and trade the NFTs, which will vary in levels of scarcity. Next season, the project will mint video highlights of the games as NFTs and sell them through packs on a dedicated marketplace. As for the Super Bowl winner’s NFTs, they will be available the week following the game priced at $299.įor the upcoming NFL season, Dapper has already announced NFL All Day, a licensed initiative similar to NBA’s Top Shot. The drop took place yesterday and the collection has already sold out. The two teams will compete at the Super Bowl this coming Sunday, and Dapper will mint an additional exclusive collection to celebrate the winner.Įach NFT conference winner was priced at $199 each. Dapper Labs announced it would mint limited edition non-fungible tokens (NFTs) of the 2021 AFC champion Cincinnati Bengals and the 2021 NFC champion Los Angeles Rams.
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